By: Sharon Letts Curaleaf’s Regional Marketing Director’s life and work revolves around the plant. For the past two years, Las Vegas resident Kristen Everhart has been Curaleaf’s Regional Marketing Director, overseeing all marketing initiatives for the western region of the country, including Nevada, Utah, Colorado, Arizona, and California.. Everhart grew up in Grand Rapids, […]
By: Sharon Letts
Curaleaf’s Regional Marketing Director’s life and work revolves around the plant.
For the past two years, Las Vegas resident Kristen Everhart has been Curaleaf’s Regional Marketing Director, overseeing all marketing initiatives for the western region of the country, including Nevada, Utah, Colorado, Arizona, and California..
Everhart grew up in Grand Rapids, Michigan, earning a Bachelor of Arts in Communications, Advertising, and Public Relations at Grand Valley State University in Allendale.
She spent 12 years after college working for a small radio station cluster before moving to Las Vegas, Nevada.
“After a few more years of working in media marketing in Vegas, I left and joined the Hard Rock Hotel’s marketing and promotions team,” she said. “I had worked with brand invention through an agency and one of the clients I worked with was a cannabis company in Canada – I knew pretty quickly that was the market I wanted to be in.”
After answering an ad for marketing manager, Everhart said CuraLeaf brought her on board, working her way up to Marketing Director of the West Region.
Curaleaf is a vertically integrated cannabis operator that’s been around for a decade, serving 350,000 patients in 93 local dispensaries, with 22 cultivation sites, 30 processing sites, and 1,150,000 active wholesale dispensary accounts, across 23 states; with a wide range of premium, medical grade products.
The company prides itself on being a “family of advocates and educators from diverse backgrounds, with a shared love for the power of cannabis.”
Curaleaf also believes in giving back to the communities it serves, forming partnerships with local entities for positive impact. One such outreach came in the way of baskets delivered to hospitals during COVID, filled with masks, hand sanitizers, and sealed food items for health care workers.
It’s website refers to the plant as an ancient entity that brings people together, and Everhart’s first time trying cannabis reflects that philosophy.
Daily Dose, for work and play
Her journey into cannabis began ahead of the cannabis company gig, long before she even became a certified cannabis patient.
“My first experience with cannabis was in my early 20s,” she shared. “I was living in Grand Rapids, Michigan, at the time. My first time probably mirrors many other’s. My friends and I were at the Pine Knob Music Theater, now known as DTE Energy Music Theater near Detroit. It was during a Dave Matthews concert, and we danced, we laughed, and we hugged everyone around us. Cannabis has been in my life ever since.”
But her cannabis use isn’t all festival fun, as Everhart suffers from chronic back pain, caused by herniated disks, made worse by arthritis.
“I spent a short time on opioid painkillers and muscle relaxers – which made my day-to-day life even more challenging than it already was, while in pain,” she shared. “I was working full-time in an office, collaborating with colleagues, and my head was fuzzy on the opioids.”
Back surgery, in the way of a discectomy, helped, but slowly, she said, she discovered that regular cannabis use, coupled with holistic treatments for pain like yoga, meditation and Chiropractic care could successfully keep her off the pain meds.
According to Medlineplus.gov, a herniated disk is a ruptured disk, where the spinal fluid leaks, irritating nerves, causing sciatica or chronic back pain. Add arthritis from the irritation, a painful inflammation and stiffness of the joints, and you are dealing with serious pain.
Her daily dosing begins in the morning with 100 milligrams of Curaleaf’s Peppermint CBD tincture. She also doses before working out or cleaning the house on the weekends, as insurance, warding off pain.
“My new favorite go-to is Curaleaf’s line of Select Ratio Drops,” she said. “If I’m going to lay in the sun or make dinner with friends, I’ll take the 4:1 ratio of CBD to THC. If I need some really chill downtime, I’ll go straight for the 1:1 or 0.1 THC droops and doze off halfway through a movie. Then I’ll finish the movie later in the day with a Sushi delivery!”
Occasionally, she said she’ll add a few puffs from her favorite Select Elite Live vape cartridge, filled with Mountain Glue, if she’s watching a particularly interesting documentary.
“About an hour before I go to bed I medicate,” she said. “Lately, I’ve been using Select Nano Gummies. Curaleaf launched them across the State of Nevada in June of this year. They’re fast acting, nano emulsion-based cannabis edible. I take before bed so I can enjoy the euphoric effects before I fall asleep.”
Everhart said she’s liking the nano extracted concentrates, as they are consistently in effect. If she takes a five milligram dose before bed she has a good night’s sleep. That said, if she takes 10 milligrams, she may become anxious, or even paranoid. This is due to going over a personal tolerance for the THC.
“If I do too much THC at night, I go to that scary place of monsters under the bed,” she laughed.
The trick, she said, is using the plant as prevention, not a band aid for immediate pain, as western medicine dictates. And, though there are times when she still may need to pop an Ibuprofen, those moments are fewer and farther between as she keeps the plant in her system while daily dosing.
“Since using cannabis products in my daily life, I really haven’t experienced that horrific sciatica in as much time,” she said. “I remember dragging myself across the floor in pain – and that just doesn’t happen any longer.”
Everhart said there’s a distinct parallel between her career path and how she’s healed herself with cannabis.
I’m forever grateful for the healing this plant has brought to my life,” she concluded. “But I’m equally grateful to have a job in an industry that helps so many, not just me.”