In this month’s issue we take an in-depth look at GAME UP® Nutrition – one of the longest running and largest CBD companies in the world co-founded and co-owned by UFC SuperStar and cannabis icon Nate Diaz as well as ask their COO and fellow co-founder Matt Staudt some questions who is also known for […]
In this month’s issue we take an in-depth look at GAME UP® Nutrition – one of the longest running and largest CBD companies in the world co-founded and co-owned by UFC SuperStar and cannabis icon Nate Diaz as well as ask their COO and fellow co-founder Matt Staudt some questions who is also known for starting and operating the High Rollerz Jiu Jitsu tournaments held here in Las Vegas.
STEPHANIE SHEHAN: How did GAME UP® start?
MATT STAUDT: GAME UP® was started in 2018, the same year USADA officially allowed CBD in all sports as a result of Nate famously hitting his vape pen post fight at UFC 202. The Diaz brothers had been using CBD & cannabis for years already, as had I, and we’ve been fully sold on its tremendous value. They deserve the credit for being the most vocal professional athletes around cannabis & CBD use when it mattered the most to speak up. Now everyone has a sponsorship in the space and talks about it openly because it’s not a problem anymore.
One of my favorite things about Nate is that he will only promote what he really believes in and does himself. He chooses to be real, even if it means sacrificing money. Thankfully his and Nick’s honesty has made a tremendous impact on sports as a whole and brought them both tremendous opportunities.
After a lot of thought, discussion and planning we decided to self-fund and bring this brand to life with the goal of organically building towards being the best in the world. With almost 4 years in business we continue our mission – steady and sustainable growth and the best products we can offer.
SS: What products are offered by GAME UP®? Will there be additional products added in the future?
MS: What started with only two CBD products has grown steadily and organically into an offering of almost 50 top quality products and variations along with a recent expansion into functional mushrooms and superfoods.
We will continue to bring new products we believe in to market. On average we are currently bringing one new product to market every month.
SS: I love that your line offers isolate, broad spectrum and full-spectrum CBD products. Are the lab results available to consumers?
MS: We have been methodical about our approach to our product offering. We understand there is a wide range of the type of consumer of CBD and the reasons for its use. To ensure we covered all needs every single one of our CBD oils is very different, not just flavored differently. As you mentioned we offer CBD isolate, broad and full-spectrum formulas as well as enhanced CBG & CBN formulas.
All of our products are manufactured in a GMP lab and every batch is tested by two separate fully accredited 3rd party labs which we then share on our website. Almost all of our products have a QR code on the label. If this is followed it will bring the customer directly to the master lab reports page for all our results.
SS: Where can consumers purchase the GAME UP® products?
MS: We have always done very well direct to consumers via our website gameupnutrition.com and some of our non-CBD products like our new GREENS Superfood are also available on Amazon. We are additionally carried in a range of stores across America. Most recently we were proud to have supplied long-time Las Vegas staple Dotty’s Casino with our products who now carry our CBD topicals in their many stores across southern Nevada.
SS: Do you offer a THC product line? If so, tell me about that. If not, will we see one in the future?
MS: Currently we do not offer THC products but we are excited to have a very specific and special product to us in the works and coming to market soon. Without being a bit further along I can’t say much more than it will be very different than everything else out there and a step into the future of where we feel this industry is headed. We are excited and the product should be available this year!
SS: Anything new coming up that you’d like to share with us?
MS: Sure. We have a number of exciting things we’re looking forward to. One of the bigger moves we’ve been working on this year has been launching abroad. At the moment we are on track to have our products manufactured and distributed in four European countries in order to serve some of our International customers who have not been able to purchase our products legally.
Additionally, as mentioned above we have been expanding our product line to include a number of functional mushroom products as well as our first superfood formula. Our goal for this brand was always larger than CBD and we are now going to start showing that more through our new products. Our vision for GAME UP® has always been a collection of great, all-natural and organic products that are sourced from nature. We love plant-based anything, we love mushrooms and we love health.
We only just dropped our GREENS Superfood and it’s been selling very well and receiving great feedback. We currently have ashwagandha gummies and a keto electrolyte formula in development and testing.
SS: How can readers stay up to date with GAME UP®?
MS: Follow us on Instagram @gameupnutrition. To order products or for additional information, visit gameupnutrition.com.
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