Paul Schloss is the President and CEO of local cultivation facility, Redwood. After being in the industry for quite some time, he and his team recognized that women drive the large majority of all consumer purchases. Women tend to be the primary caregivers for their families and seniors, and women often times are the ones […]
Paul Schloss is the President and CEO of local cultivation facility, Redwood. After being in the industry for quite some time, he and his team recognized that women drive the large majority of all consumer purchases. Women tend to be the primary caregivers for their families and seniors, and women often times are the ones putting in the time and effort to research the array of medical benefits that the cannabis plant provides. Knowing this, led Schloss to create Pink Leaf, a line which will focus on cannabis products geared towards women and seniors. We recently had the chance to chat with Mr. Schloss about Pink Leaf and the products he plans to bring to the market.
|VCM: Tell us how and why Pink Leaf was founded.
PAUL SCHLOSS: Since founding Getting Legal, the medical cannabis card company, and introducing tens of thousands of women to the medical benefits of cannabis, I knew that Pink Leaf was a must. Our staff members would take the extra time to listen to the specific needs of women and older patients that were coming in to obtain their medical cards. At that time, we were having trouble directing most patients to the products that could help them because they didn’t exist. We knew, in time those products would come, we just weren’t sure when and how reliable they would be, so we decided to put our money where our mouths were and create Pink Leaf. We’ve taken our time in launching this company as we decide on the appropriate products to cater to women and seniors. And, taking it one step further, we are committed to integrating gender and age equality in positions and compensation for those employed with us.
VCM: Pink Leaf is aiming to focus on women and seniors. What will the product line and pricing look like?
PS: We’re dedicated to manufacturing affordable products that will help with anxiety, depression, insomnia, fibromyalgia, and other conditions through bath soaks, gummies, vape pens, topicals, tinctures and specific flower strains.
VCM: When will we see the Pink Leaf product line in dispensaries?
PS: We are set for a preliminary launch in June and a full product line rollout by September 2018.
VCM: What changes do you plan to implement in Pink Leaf to ensure that women are fairly employed and compensated?
PS: We will run internal audits throughout the year to ensure our company is well balanced in all departments including grow, extractions, packaging, distribution and our administrative offices.
VCM: What will set the Pink Leaf brand apart from other brands attempting to cater to women and seniors?
PS: I feel our experience and our understanding of the products and market sets us apart from our competitors. We don’t need to make these products, we want to make these products, so we will take our time and roll them out when they are ready and reliable. Currently, many companies are simply private labeling items and sticking them on shelves without making sure they actually work.
VCM: How can we learn more about Pink Leaf?
PS: You can visit our website at Pinkleaf.com to learn more about our company and products.