By Jason Walker Legendary professional wrestler Ric Flair is in fighting shape, this time using his dynamic persona and hyping power to promote his namesake cannabis brand. His cannabis line, Ric Flair Drip, joins forces with cannabis cultivator, Premium Produce, to bring their product lines to the Nevada market. Available now at Premium Produce […]
By Jason Walker
Legendary professional wrestler Ric Flair is in fighting shape, this time using his dynamic persona and hyping power to promote his namesake cannabis brand. His cannabis line, Ric Flair Drip, joins forces with cannabis cultivator, Premium Produce, to bring their product lines to the Nevada market.
Available now at Premium Produce partner stores, Flair’s line offers a variety of products including flower, edibles, and strain-specific pre-rolls and blunts. A unique cannabis experience, Ric Flair Drip is powered by the expertise of Premium Produce in Nevada. Flair recently thrilled both wrestling and cannabis fans alike with a free meet and greet inside local Las Vegas dispensary Planet 13. Even with a jam-packed schedule, Flair sat down with staff writer-at-large Jason Walker to answer a few questions for our readers.
Jason Walker: Ric, it’s an honor to speak with you, I’ve been watching you wrestle for a long time. I’m a big fan! Before we get into cannabis, I have one wrestling question for your fans and our readers: how did you develop the Turnbuckle Flip? Did you ever get injured?
Ric Flair: Oh thank you! So you like wrestling? That’s great. Ray Stevens was my inspiration for that move. I never got seriously hurt doing it, but I did hurt my neck a couple of times when I missed it. WWE’s ring was two feet bigger, and when you first go up there if your timing is off, you can jam your neck. But nothing bad, it’s just a matter of timing.
JW: Speaking of timing, what inspired you to get into the cannabis space? Why now at this time in your career?
RF: I had been approached several times about getting into cannabis and finally Chad Bronstein, who was my boat neighbor in Tampa asked me, ‘have you ever thought about doing this?’ I told him that I had thought about it in the past, but when I was originally asked about it, I couldn’t get involved with cannabis because I was working for WWE. Another part of it was that in the past, cannabis wasn’t as socially acceptable as it is now. It wasn’t a great way to represent a personal brand. But now, it’s a brand enhancement! The industry and the people in it are fabulous, and I couldn’t be in a better place.
JW: We’ve talked to athletes about their struggles with pharmaceuticals, opioid addiction, and pain management considering how hard professional sports can be on the body. Have you dealt with anything like that?
RF: The only addiction I’ve ever had was to Xanax. And cannabis edibles got me off of Xanax. I started on Xanax in 1989 and I’ve gotten myself completely off of it a few times with the use of edibles. A lot of the time it has to do with how hard I’m traveling. If I’m traveling all over the place, I might pop one just to sleep. The edibles, they just knock you out, man!
JW: Are you a fan of flower?
RF: Oh yea! I like smoking flower, too. It hits hard. When I smoke, I go into a time lapse. That one puff can make all the difference! I do it in moderation, I take edibles more often.
JW: Let’s talk about Ric Flair Drip. What are your favorite products?
RF: I like it all. We just came out with the Wooooo! Chews in a few different flavors. They’re great! Once I take an edible, it only takes about 10 minutes for me to fall asleep. I wake up half the time with a plate in my lap, a fork in one hand, knife in the other from the night before! These edibles work, trust me.
JW: What is on the horizon for your cannabis line?
RF: To be honest with you, these guys are working collectively with their teams on ten different things for me. Literally. We have all kinds of stuff coming out. I’m in the best place in my entire life. It’s the truth! And I have nothing but respect for these guys and all they do for me. I’m competitive and I want my brand to be competitive like everybody else. But I’m glad to have the best team in my corner while I’m doing it.
JW: Ric, can I get a “Wooooo!”?