Howdy Doobies, Pot’ners! I hope y’all are rolling into this new year smoothly, like the rip you’re about to take before continuing on inside this months Trippy World of Gingy. Come Joi’nt me on a wild ride with Peter Calfee, the man behind GoFire. Let’s be blunt, we all wish there was a more effective […]
Howdy Doobies, Pot’ners! I hope y’all are rolling into this new year smoothly, like the rip you’re about to take before continuing on inside this months Trippy World of Gingy. Come Joi’nt me on a wild ride with Peter Calfee, the man behind GoFire.
Let’s be blunt, we all wish there was a more effective way to manage our plant medicines. What exactly to partake in, which products, dosage, and so on. It’s perturbing that roadblocks from the FDA and DEA make this harder for the phytomedicinal industries to discover. Peter Calfee, a health technology entrepreneur and investor, and his passionate team are determined to create a path around the system through their company GoFire.
Peter Calfee isn’t your typical cannabis industry green trail blazing entrepreneur. This spruce amiable Vermont native, who finished high school out of his Subaru Outback, is only 27-years-old. From a young age he was fascinated by the plant. When he was a teenager, he started seeing weed being used medically due to close loved ones suffering with health ailments desperate to find something that worked without the innumerable side effects that come along with prescription drugs. Cannabis was sometimes used to help curb side effects. This made a huge impact on the young green thumbed Calfee. It wasn’t until 3 years ago, after a devastating car accident that broke Peter’s back, which fired him up to create a needed impact in the cannabis industry. Calfee is living proof that alternative therapies work. After all, he was the first true test dummy on the road to creating GoFire.
“When we kicked off on this wild journey 4 years ago,” Peter exceedingly starts, as we sit down for his interview during this years MJBizCon, “we were looking to achieve how we could bring transparency and consistency to this plant. Providing patients with a tool that allows them to track use and effect regarding products that will work best for them. Basing this all on anonymous reviews coming from the community itself. The idea being, the community collective would give insights in regard to what will work better for pain, anxiety, insomnia, PTSD, etc. Allowing the new consumer stepping into the space to have an unbiased guide as to which products will work best for them, as well as which doses to start off with…”
On December 18, 2014 Peter was approached by a gentleman, John Woodbine. “I can’t claim all of the credit.” Peter humbly states. “It was a blind date, one of our mutual friends connected us. John said he wanted to build a vaporizer. He wanted to develop a product from the ground up to solve the problem of inconsistency and control.” This was the start of a promising partnership and product they were both personally compelled to advance.
The first thing they wanted to tackle was dose control. Within 3 months, they developed a prototype that vaporized a precise 2.5mg extrusion. From there they realized they were missing a huge piece of the puzzle. They gained control over dose intake, but did not have a systematic formula that could breakdown what consisted within said dose. GoFire needed to know the chemical makeup contained within each cartridge. That is when they got even more tech nerdy and created a way for the GoFire Inhaler to transmit this information to their user friendly smartphone app. “When we made that jump we realized this app could act as a digital diary, a patient journal. Where I, as a patient, can track how different products are working for me. Now, I can go back into my personal use history and actually see the efficacy change over time.”
“From there we were able to aggregate all the anonymous patient feedback coming into our system. We realized we could develop a community centered, review driven product guide. A guide where new and old consumers could find helpful dose information based on the collective community reviews.” I am on the edge of my seat! As a medical user, this is exactly what myself and others have been searching for. Peter continues, “instead of having to ask about specific chemical compounds contained within that product and trying to understand the makeup of this complex plant, we found a way to simplify the information. Now patients can search for specific ailments like insomnia, pain, anxiety, PTSD and it will show them the products available within their area that will best help, based on the collective feedback. Now patients know where they can go and purchase those products, and give them insight into what really is going to work well for them and give them the relief they are looking for.”
Yes, I know your pinching yourself, but you can let go now… it is a dream come true!
GoFire is projected to revitalize the Nevada cannabis medical market by summer 2019. Set your calendars and don’t forget to upload the GoFire app and become part of the growing community. Designed to help us all understand how plant based medicines fit into each of our lives, Gofire and the community objective is to understand alternative medicine on a higher level. Make sure to be a part of it!
If you would like to see my video interview with Peter Calfee at MJBizCon, you can find it on my YouTube channel and Instagram @Trippy_Gingy. Until next month my sweet little Pot’nerds, have a Doobular New Year’s and dank you for reading! -Trippy Gingy
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