AXIS introduces a game-changing solution to the problems associated with traditional sports drinks. By harnessing the power of hemp extract and cutting-edge technology, AXIS offers a range of CBD-infused sports drinks that provide hydration, stress relief, enhanced recovery, and overall wellness for athletes, college students, and geriatric individuals. With their commitment to all-natural ingredients, zero […]
AXIS introduces a game-changing solution to the problems associated with traditional sports drinks. By harnessing the power of hemp extract and cutting-edge technology, AXIS offers a range of CBD-infused sports drinks that provide hydration, stress relief, enhanced recovery, and overall wellness for athletes, college students, and geriatric individuals. With their commitment to all-natural ingredients, zero sugar, and zero calories, AXIS is poised to disrupt the market and redefine the way we approach hydration and wellness.
AXIS was created out of necessity for founder Ja-Nice Johnson’s mother, Reneè, who was battling cancer and suffering from side effects of her medical treatments. Ms. Johnson was skeptical about CBD and strongly opposed using opioids or other narcotics that could negatively interact with her current medications. In response to assurances from her medical and nutritional support group, Ms. Johnson agreed to try CBD-based therapy. Starting small with CBD honey sticks and tinctures, the Johnsons quickly noticed a significant improvement in Reneè’s health. Seeing these positive effects, Ja-Nice developed AXIS, a water-based beverage that worked best. Ms. Johnson has since passed, but the product created to improve her health now serves to keep her memory alive by improving the lives of others.
The Problem with Traditional Sports Drinks
Sports drinks have long been marketed as essential for hydration during physical activity. However, experts have highlighted that their consumption should be limited to athletes engaged in extended periods of intense exercise lasting over an hour. For non-athletes, these beverages become nothing more than sugary drinks, leading to excessive calorie and sugar intake, obesity, and tooth enamel erosion. Recognizing this issue, AXIS aims to provide a healthier alternative to traditional sports drinks.
Introducing AXIS: The Future of Hydration
AXIS believes that hydration is the key to maintaining a healthy lifestyle. With this vision in mind, AXIS has developed a line of hemp-infused sports drinks that promote hydration, alleviate stress, and aid in recovery. Each 12-ounce AXIS beverage is crafted with all-natural ingredients, essential vitamins, minerals, and 30mg of hemp extract. The drinks are gluten-free, vegan-friendly, non-GMO, and contain no preservatives, alcohol, or THC.
Cutting-Edge Technology for Optimal Hydration
AXIS has partnered with Vessl, a leading provider of innovative beverage closure technology, to create a unique and convenient experience for consumers. The patented Vessl cap technology allows for instant pressurized mixing of functional ingredients directly into the water. By purging oxygen and preserving the active content under pressure with nitrogen, AXIS beverages maintain their quality and eliminate the need for artificial preservatives. With a simple twist of the cap, consumers can infuse 30mg of CBD into electrolyte-enhanced water effortlessly.
The AXIS Product Line: Health and Wellness in Every Sip
AXIS currently offers three invigorating flavors that cater to different consumer needs and preferences: Mango Revive, Strawberry Mood Boost, and Tropical Berry Bliss. These carefully formulated drinks not only provide hydration but also offer unique benefits.
- Mango Revive: This all-natural blend restores electrolytes and aids recovery for individuals from all walks of life. With the added benefits of 30 mg hemp extract, Mango Revive helps alleviate stress and rejuvenate the mind & body.
- Strawberry Mood Boost: Designed to provide a quick energy boost and enhanced focus, Strawberry Mood Boost combines a proprietary energy blend, B vitamins, and 30mg of hemp extract. This refreshing drink promotes a balanced mental and physical state, while vitamin B12 supports mood regulation.
- Tropical Berry Bliss: Indulge and unwind with the delightful flavors of Tropical Berry Bliss. This berry-infused sports drink is specifically crafted to improve sleep quality and promote relaxation. The unique blend of theanine, lavender extract, chamomile, and 30mg of hemp extract calms the mind and body without causing sedation.
Target Markets: Athletes, College Students, and Geriatrics
AXIS has identified three primary target markets that stand to benefit greatly from their innovative hemp-infused sports drinks.
- Athletes and Fitness Enthusiasts: With a focus on hydration and enhanced recovery, AXIS caters to individuals engaged in intense physical activities. Athletes & fitness enthusiasts can optimize their performance and replenish their electrolytes with AXIS beverages.
- College Students: The demanding lifestyles of college students often require quick and convenient energy sources. AXIS offers a healthier alternative to sugary drinks, providing a boost in energy, increased focus, and stress relief for this target market.
- Geriatrics with Chronic Diseases: The growing trend of embracing natural organic products among older adults makes the geriatric segment an ideal target market for AXIS. By addressing chronic pain, inflammation, and sleep issues, AXIS offers a therapeutic solution for those seeking alternatives to pharmaceuticals.
AXIS’ Market Positioning and Distribution Strategy
AXIS intends to position itself as a leader in the sports beverage marketplace by emphasizing its hemp-infused sports drinks that contain essential vitamins, minerals, and electrolytes. With zero sugar, zero calories, and a commitment to all-natural ingredients, AXIS appeals to a wide range of health-conscious consumers, including convalescents, diabetics, vegetarians, and mainstream market members.
To establish a strong presence in the market, AXIS will utilize every appropriate distribution channel. By leveraging their existing relationships with major retailers, gyms, health food stores, and sports clubs, AXIS will ensure that their product line is readily available and easily accessible to consumers. Moreover, AXIS will employ targeted marketing strategies through TV, social media, radio, and newspapers to raise awareness and drive demand for their unique offerings.
The Future of Hydration Starts with AXIS
As the CBD/hemp market continues to grow globally, AXIS is at the forefront of providing innovative and relevant products that address the needs of athletes, college students, and geriatrics. With their hemp-infused sports drinks, cutting-edge technology, and commitment to quality and wellness, AXIS is set to revolutionize the sports beverage industry. Say goodbye to sugary drinks and welcome a healthier, more refreshing way to hydrate and thrive with AXIS.