As companies and corporations move away from the core values that started this industry, small and locally-owned marijuana businesses stand to keep it local, community driven, and consumer focused. Here is a close look at MMG Agriculture, one of these businesses. MMG distinguishes itself from other marijuana cultivations in Nevada by maintaining local ownership by […]
As companies and corporations move away from the core values that started this industry, small and locally-owned marijuana businesses stand to keep it local, community driven, and consumer focused. Here is a close look at MMG Agriculture, one of these businesses.
MMG distinguishes itself from other marijuana cultivations in Nevada by maintaining local ownership by a single individual. There are many benefits to the community when businesses remain locally-owned. This structure has kept MMG smaller, ensured that all employees, both at entry and management level, are hired locally, and has allowed the MMG Executive Team to maintain a focus on the goals that inspired many pioneers in the medical and recreational marijuana industry. The passion that inspired the original founders of MMG shines through in the quality of the products, packaging, and artistic branding that MMG brings to the market.
In August of 2014 a group of five Reno locals came together with a common cause: to apply for a medical license to cultivate marijuana. Each of these individuals had a story that drew them to this cause- a sister going through chemotherapy who longed for access to safe medical marijuana, a friend whose child struggled with seizures and could not access even the most basic CBD extract, and a wife with degenerative arthritis. As a result, MMG (Medical Marijuana Group) was formed, an application was submitted, and ultimately a license granted, allowing MMG s to begin cultivating and producing medicine. Only one owner remains of these original five, but the early ideals of MMG remain the engine that drives this unique marijuana company.
WHAT MAKES MMG DIFFERENT
Locally Owned and Run
MMG is a Nevada based company. Many multi-state companies move talent from one location to another to ensure that each business is run in a similar manner. MMG however, exists exclusively in the Nevada market, and therefore pulls talent from the local community, both for entry level and management positions. MMG maintains a diverse group of employees that all reside in the Reno area, ensuring that our hiring practices benefit our local community.
Community involvement is the fuel that inspires MMG. You may have seen “STRAIGHT OUT OF RENO” shirts or pins made by MMG. You may have purchased a buddy box that donated profits to a local non-profit organization for local children with neurological disorders, you may be a Veteran that received a free medical marijuana patient evaluation and card at a Canna Community Connection event. These are all ways in which MMG interacts and prioritizes giving back to the northern Nevada community.
What Inspires MMG?
Going back to its roots, MMG’s founders were originally inspired to cultivate a clean, healthy, and regulated source of medical marijuana for patients to supply patients with a source of medical marijuana that they could trust. However, in 2017 when recreational marijuana became the main product that dispensaries sold, MMG branched out to accommodate this market shift while continuing to maintain the product standards that it had set. Recreational marijuana allowed MMG to integrate the historical culture of marijuana into the packaging, branding, and product variety.
Hands On Growing
From the beginning, MMG staff prioritized growing a product that would benefit the most vulnerable in the community, which excludes the use of any harmful substances that might contaminate the medicinal product. This requires a more hands on approach. MMG’s staff tends to each marijuana plant daily to maintain the unique and exotic strains that are cultivated in their facility. Each and every bud is trimmed by hand by skilled trimmers, each jar is filled by hand, and each preroll is rolled with premium bud by trained packaging experts.
Many consumers complained to dispensaries and in online forums that the product they received in Nevada was dry and “turning to dust” as the hot and dry Nevada climate dehydrated product during transport and storage. In order to avoid this issue, MMG goes the extra mile by containing all buds in airtight containers, with humidity packs when necessary. MMG buds are protected by premium recyclable and reusable glass jars avoiding the possibility of crushed product.
Art in Marijuana
Much of the legal U.S. marijuana market has conglomerated and many of the owners are now running multi-state and even international marijuana businesses, taking profits and high level positions out of the communities they are meant to serve. These larger entities use globally accepted and data driven metrics for branding. Historically, marijuana has been used to fuel creativity. MMG prides itself as a creative centric business showcasing art at the forefront of their photography, social media, advertising, and even the labels used on their packaging. As seen on the (left or right) MMG’s instagram highlights the beauty of the marijuana plant, and the art and creativity inspired by it.
This industry began with the revolutionaries of society, once considered criminals, who prioritized freedom, individuality, and creative expression. Moving into the future, in an industry that has and will continue to evolve and integrate with the mainstream, small marijuana businesses like MMG will persist in propelling this industry forward.
At your next visit to a dispensary, consider supporting local small marijuana businesses and giving back to companies that support your local community.
Photos By: Ryan Goin